You know what’s more personal than email? WhatsApp.
It’s where your customers chat with their family, gist with friends, and fight with exes. If your business shows up there, you better come correct.

Here’s how to use WhatsApp to market your brand — the proper way — and not end up in “Blocked Contacts.”

1. Don’t Be That Annoying Marketer — Ask First

If you send me a random message with “Good morning, check our new arrivals 🛍️,” best believe I’m hitting block.

The fix? Ask before you message. Use:

• “Click to join our WhatsApp community”
• “Drop your number to get exclusive updates”
• Opt-ins from your IG bio, website, or even at checkout

👉 Consent = higher trust + less ghosting.

2. Give VIP Energy

Make them feel special for joining your list.
Offer what the general public doesn’t get:

• Early access to sales
• Sneak peeks at new products
• WhatsApp-only discounts
• First dibs on sold-out restocks

It’s like they’re at the “cool table” — don’t serve them canteen rice.

3. Treat It Like a One-on-One Chat, Not a Billboard

WhatsApp works because it feels personal.
So don’t blast the same generic message to everyone like it’s a community group chat.

Instead:

• Use their names
• Reference what they bought before
• Sound human, not like a robot in customer service training

4. Be Consistent — But Not Clingy

Don’t ghost your customers for three weeks, then come back yelling, “Hurry! Promo ends in 2 hours!”

Create a rhythm.
Weekly, bi-weekly, even monthly — just stay consistent and valuable.

Also: If you message too often without value, people will start ignoring you (or worse, mute you permanently 😭).

5. Your Message Should Pass the “Skim Test”

Everyone is busy. Nobody wants to read an essay on WhatsApp.

Use:

• Emojis to highlight key info
• Short lines
• Breaks between sections

Like this 👇

🧴 New body oil drop
💥 20% off only for today
🔗 [Order Here]

Quick, clear, clickable. No long story.

6. Voice Notes? Only If You Sound Like Asa or Burna

Yes, WhatsApp allows voice messages. But no, this is not the time to rant for 3 minutes about why they should buy from you.

Use voice notes sparingly, and only when they add personality, excitement, or value.

“Hey fam, you’re getting this before anyone else 👀” — now that’s a vibe.

7. Don’t Rely on WhatsApp Groups — They Get Messy

Broadcast lists > WhatsApp groups.

Why?

• No random “good morning” stickers
• No side convos
• No distractions

Broadcast lists help you send messages privately, and recipients won’t see each other.

You stay in control of the conversation.

8. Make It Easy to Take Action

You’ve sent the message. Great.
Now what?

Add a clear CTA:

• Tap here to shop now 🛒
• Reply YES to claim your code
• Drop a 💚 to pre-order

If you don’t ask them to do something, they probably won’t.

9. Use Status to Stay Top-of-Mind

Many businesses sleep on WhatsApp Status — don’t be like them.

Post:

• Behind-the-scenes content
• Customer shoutouts
• Daily tips or offers
• Limited-time flash deals

Your status is like free real estate on their phone. Use it wisely.

10. Track, Tweak, and Grow

Just because it’s WhatsApp doesn’t mean you should wing it.

Pay attention to:

• What content gets replies
• What gets ignored
• When people unsubscribe

Double down on what works. Trash what doesn’t.
Marketing is a relationship — read the room, adjust your moves

WhatsApp marketing is not for shouting or spamming — it’s for building relationships that actually convert.

Be useful. Be funny. Be timely.
And most of all — don’t be annoying.