Between TikTok trends popping up every second and AI writing your emails, marketing today can feel like a never-ending hustle.
But you know what’s still undefeated? Guerrilla marketing.

It’s scrappy. It’s bold. It’s cheap (hello, budget cuts).
And when you do it right, it gets people talking faster than a viral meme.

Guerrilla marketing isn’t about big ad spend — it’s about big creativity. Let’s run through some classic guerrilla marketing moves that still slap in 2025:

1. Turn the Streets Into Your Personal Billboard

Forget boring billboards. Your city’s walls, sidewalks, and alleys are prime real estate.
Paint a mural. Chalk up the sidewalk. Drop some (legal!) graffiti art. Just make sure it looks so good people have to pull out their phones.

Street Smart Tip: Work with local artists. They know the streets and they bring that authentic flavor your brand desperately needs.

2. Flash Mobs: The Comeback You Didn’t See Coming

We know — flash mobs had their corny phase. But trust us, when done right today? Instant social media gold.
Random dance breaks, surprise giveaways, public pillow fights — if it makes people stop, laugh, and post, you’re winning.

No Cringe Tip: Keep it tight, keep it surprising. Nobody wants to watch a 20-minute flash mob in Lagos traffic.

3. Build It and They Will Touch (And Post)

Imagine walking down the street and seeing a giant sneaker or a life-sized cup of bubble tea. You know you’d take a photo.
That’s the game: create installations people physically interact with and boom — free advertising on Instagram, Snapchat, Threads… everywhere.

Extra Sauce Tip: Add a sneaky hashtag nearby. Make it easy for people to flex their “discovery.”

4. Small Stickers, Big Vibes

Who said marketing had to be loud? A witty sticker in the right spot — a bathroom mirror, a stairwell, a random lamppost — can make someone’s whole day (and lead them straight to your brand).

Lowkey Winning Tip: Humor > Hard Sell. Be funny, be clever, be unforgettable.

5. Everyday People, Secret Ambassadors

Not every brand flex needs a celebrity endorsement. Sometimes your best marketers are regular people doing regular things… just subtly flashing your product.
Someone sipping your drink at a basketball court? Carrying your tote at a music fest? That’s the real influence.

Smooth Operator Tip: It must feel natural. If it looks staged, you’ve already lost.

6. Clean Up — and Cash In

Introducing: reverse graffiti. Instead of adding mess to the streets, you clean dirty walls and sidewalks to create your ad. It’s eco-friendly, feels revolutionary, and screams “we care.”

Fresh Air Tip: Tie it into a bigger sustainability campaign for maximum clout.

7. Random Acts of Kindness (That Pay Dividends)

Buy people coffee on a rainy morning. Cover parking fees during the lunch rush.
Random acts of kindness? Peak marketing move. It hits different because it’s real — and trust Nigerians, they will gist about it.

Feel-Good Tip: Record real reactions (ethically and with permission). Those genuine smiles are pure marketing gold.

Why Guerrilla Marketing Still Reigns Supreme

• It’s human: People want real moments, not pop-up ads.
• It’s memorable: A random free coffee > another boring email blast.
• It’s cost-effective: Your creativity is your biggest budget line.

In a world where everyone’s selling something, being unexpected is your superpower.

If you’re tired of shouting into the digital void, it’s time to switch gears.
Go old-school. Go bold. Go guerrilla.

Because at the end of the day, the brands that win are the ones that dared to be different — and had a little fun while doing it.

Ready to disrupt the streets and the ‘gram? Let’s move! 🚀