Let’s be honest. Competing with big brands as a small business can feel like showing up to a gunfight with a spoon. They have the

In today’s business world, you can run paid ads till your budget cries, hire influencers with ring lights brighter than your future — and still

You sell soap.Your competitor also sells soap.So why are people paying ₦4,500 for theirs while they side-eye yours at ₦1,800? That’s brand positioning in action.

Let’s be honest: running a small or medium-sized business in 2025 feels like you’re trying to win a race with one shoe off and the

We’ve all been there. You see “Only 3 left in stock!” and suddenly your heart starts racing like you’re in an Olympic final.You weren’t even

You don’t earn people’s trust with one fire post.Or one viral video.Or one well-edited ad. You earn trust the same way you build any real

Let’s be real — people don’t trust ads anymore.They skip them, block them, and sometimes even roast them in the comments. But you know what

You’ve launched the ad. You’ve bagged the first sale. Great. But you know what’s better than a new customer? A customer who comes back —

You’ve tried ads. You’ve tried influencers. You’ve even done a “promo ends tonight” countdown (twice).But people are still hesitating to click “Buy Now.” Here’s the

Branding isn’t just about having a logo or slapping “CEO” in your bio. It’s how people see your business, feel about it, and remember you

You know what’s more personal than email? WhatsApp.It’s where your customers chat with their family, gist with friends, and fight with exes. If your business

You think you’re making smart, rational buying decisions?Think again. Most of us are just responding to clever branding — and we don’t even realise it.