Because “Who sent you?” is a real vibe out here. Let’s face it:Starting a business in Nigeria (or any part of Africa) means one thing

Because vibes alone won’t carry you past 10 customers. You start a business.Things pick up.Suddenly, you’re the customer service rep, logistics officer, social media manager,

Because people buy you before they buy from you. Let’s be honest:Your business has a logo. But you are the face people trust.In Nigeria (and

Because “affordable” shouldn’t mean broke. Let’s be honest: Pricing is one of the trickiest parts of running a business in Nigeria (and across Africa).Charge too

CAC, BN, LTD — which one is actually right for you? You’ve started the hustle. Money is trickling in. People are asking, “Are you registered?”Then

Because vibes are not a growth strategy. Let’s be real: too many product and marketing decisions are based on vibes. “I feel like blue buttons

No website. No app. Just sales in the DMs. Once upon a time, WhatsApp was just where you got broadcast messages from your mum.Now? It’s

Because Users Aren’t Metrics — They’re Humans Too many founders in Africa are obsessed with market size, TAMs, SAMs, and VC-friendly acronyms.They build for “emerging

From 9–5 Escape Plans to Monetized Passion Once upon a time in Nigeria, “creative” meant you were jobless with vibes. Fast forward to 2025, and

Being an entrepreneur in Africa isn’t for the faint-hearted.You need ideas, capital, resilience — and most importantly, game.And guess where you can get free, high-level,

Everybody has ideas. Your barber has a startup idea. Your aunt wants to launch a catering app. Your friend has “one mad concept” that can

Let’s be honest: entrepreneurship in Africa is not for the faint-hearted.One day, you’re making sales. Next day, NEPA takes light, your supplier ghosts you, and