No big investor? No problem. All you need is strategy, sauce, and stubborn consistency. Let’s keep it 100:You don’t have the money to go billboard-for-billboard
Before the logo, before the launch — there’s purpose. And Gen Z can smell fake from a mile away. Ask most African entrepreneurs what their
From “poverty porn” to power plays. Africa is rebranding itself — and the world is watching. For decades, global media painted Africa with one brush:War.
Not just the future — they’re the now. And the world is starting to notice. Let’s start with a quick fact that global marketers are
Because in Naija, we don’t wait for perfect systems — we build in the chaos and still sell out. Let’s talk facts:Global brands love to
Solo hustle is loud. But collaboration? That’s long-term power. Let’s be honest:African entrepreneurs are some of the hardest-working people on Earth.But too many of us
Everyone is doing “something.” Few are doing what actually matters. Let’s be real:Founding a business in Nigeria/Africa is chaotic by default. In the middle of
Aesthetics can win the first sale. But tech keeps the lights on. In Nigeria’s fast-moving, hype-chasing market, it’s easy to build a “trendy” brand that
Because AI won’t steal your job, but the person using it better than you just might. Let’s clear the air:AI isn’t some scary robot waiting
Because in 2025, if nobody’s talking about you, you basically don’t exist. Let’s be honest:People don’t trust ads. They trust other people. That’s why someone
A step-by-step guide for when you’re switching up — but still want your people to roll with you. So you’ve evolved.Your brand has outgrown its
Because talk is cheap, and Google Docs don’t build empires. Let’s get this out of the way:Your beautifully written business plan?The 20-page doc with SWOT