Because shouting “Buy Now!” doesn’t cut it anymore Let’s be honest — the average Nigerian consumer is immune to boring ads. Everyone is either scrolling,

Let’s face it: customers these days are distrustful, spoiled for choice, and scrolling past your ad before you even blink. So how do you convince

Forget going solo all the time. In this business climate — where attention spans are short, costs are high, and competition is wild — teaming

Some things just refuse to fade — even when everyone’s screaming “disruption” and “AI is taking over.” That’s the Lindy Effect at work. Coined by

Running a business is vibes… until that one notification hits: “1-star: Worst customer experience of my life. NEVER AGAIN. ” And suddenly your heart drops

Let’s settle this once and for all: Yes, everyone’s obsessed with 7-second TikToks, 15-second Reels, and blink-and-you-miss-it content…But no — long-form video content is NOT

Let’s not sugarcoat it. In a world where attention spans are shorter than a Lagos apology, video is the one content format that still cuts

Let’s not lie — content is no longer just king. It’s the whole royal family. Every brand wants to be that “you see this brand?

If you’ve ever gone back to the same suya spot because the guy promised you a free stick after your 5th visit, congratulations — you’ve

Let’s be honest — marketing is everywhere.From sponsored tweets to Instagram ads that somehow know you’re craving shawarma, brands are fighting for attention like Danfo

Between TikTok trends popping up every second and AI writing your emails, marketing today can feel like a never-ending hustle.But you know what’s still undefeated?

In today’s fast-paced business world, the lines between sales and marketing often blur. Some people use the terms interchangeably, while others swear they’re completely different